Chapter 13 & 14 Assignment Example | Topics and Well Written Essays - 500 words

Chapter 13 & 14 - Assignment Example The company has been developing new product according to taste and preference and food habits of different geographic segment. But the main aim is to standardize its products globally. This is why the company successfully adopted the concept of think global, act local. Quality of the product ensures its shorter supply chain to get fresh raw food and vegetable products. The company currently has more than 24,500 outlets across the globe and high availability of its product through its worldwide presence enforces the demand and also brand recognition (MacDonald, 2009, p.15). Though the company faces completion from regional players in different regional market but it has segmented brand as premium food and service brand. McDonalds adapts ‘glocal’ i.e. an integrated mix of global and local for its global workforce. All restaurants of this brand consist of local workforce who better understand the demand of the local customers. Physical evidence of this brand is represented by its single message in all the restaurants in the world. Structure and environment of the restaurants, processing of foods and the way of service of the employees in the restores are similar in all McDonald restaurants. High focus on customer service along with the product quality has made it a leading food service brand in the world. The Ritz-Carlton is one of the leading hotel brands in the world. It is recognized for its premium quality of service especially the employees try their best to help in anticipated needs or desire. Service quality is the only area where the leading brands compete with each other. Ritz Carlton provides high quality of training program to its employees to provide best quality service to the customers. This brand always tries to provide unique service quality so that it can drive for future retention of the customers. Key differences are employees training programs, importance on customer satisfaction and service values. Mayo Clinic